LONDON (Reuters) - TV advertisers are facing a potential disaster as more consumers buy digital video recorders (DVRs), according to a new study, since about 90 percent of current users fast-forward through ads.
The trends are even more foreboding among the 18 to 34-year-old demographic most coveted by marketers, with 97 percent saying they skip ads all or almost all of the time
Anyone surprised about this?
You are, well maybe you forgot that cable TV was originally supposed to be commercial free.
My thought... we may be seeing the "good old days" of TV ads "McDonalds Presents-Desperate Housewives"
Can you think of some new fangled combinations for advertisers desperate to dupe we masses?
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