MTV, a network that now plays almost no music is going to go out and start another niche network-rape its core audience- and then give utter mush as a product.
MTV Networks — no stranger to controversy or going after an undervalued audience — is bidding for the attention of a lucrative demographic with a new cable channel targeted at gays and lesbians.
The Logo channel made its debut on Thursday, going after viewers in the coveted 25-to-49 age range with a mix of original and acquired programming.
First of all how does this niche marketing thing work? we have two or three women's channels, two hispanic channels , BET and other channels to various marginal fan bases. I know my cable dollar ends up endorsing most of them, but Is that really how they make their money? of the criminal racket that is the cable system? as their are now already more then one gay channel how will this work as a source of profit? at least with spanish channels you can have multiple spanish language channels to cover every niche network but this makes no sense to me.
Worse all of the Music channels have mostly abandoned music, The Cable news channels now pretty much all run the same stories ( and some times at the same exact time) and even cartoon network is easing in live action programing.... This is not a good track record for gay-cable programing to enter into.
“The appearance of three networks targeting this audience indicates the pent-up demand for this type of programming,” said David Bittler, an MTV Networks spokesman.
Or corporate executives who are sheep jumping on a bandwagon.... you make the call.
The new programs now in production include “Noah's Arc,” a comedy about a gay black screenwriter and his friends in Santa Monica trying to carve out livings in the movie business, and “Curl Girls,” a reality show exploring the lives of lesbians whose day jobs as lawyers, real estate brokers and doctors give way on the weekends to their passion for surfing.
We need more reality shows,and one that focuses on surfing lesbians as opposed to -i don't know- surfers or lesbians clearly isn't scraping the bottom of the barrel.
And of course who wouldn't want to see a show built around gay stereotypes.
“The guiding principle is to show parts of gay life that aren't what people think of immediately when they think of this community,” Bittler said. “Gay rugby players, for example, or the experiences of being gay and Hispanic or gay and Muslim — what everyday gay lives are like.”
Documentaries are very rarely intresting enough to watch for prolonged periods. Unfortunately now everyone wants to go all Michael Moore
But Thompson sees some hurdles. Other cable channels have been directed at specific, easily identified viewer blocs. But gays and lesbians comprise a demographic almost too diverse for words, Thompson said. “What a 17-year-old gay male wants to watch will be considerably different from what a 65-year-old lesbian female will want to watch,” he said. “You can't program for the entire gay audience.”
It will bomb.. they will blame conservatives and then liberals will watch it to screw bush
and tv will suck even more.
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