"Unlike all the other reality programmes, it is going to be about helping people. We're not going to be eating worms or swapping wives.
"For example a lady might write to me saying she's having trouble at a car dealership, because she's the only female employee and the men are harassing her. So I'll go in and straighten things out.
"I learn about the situation, observe for a couple of days and then call the guys into a meeting and give them the Mr T rap - 'I tell you fools, you don't disrespect no lady. My mum is a lady.'
"I don't get physical with anyone but I talk to them man to man and brother to brother."
This seems like it will be good tv and good message tv